Be disinclined to acquiesce
Advertising’s War on Consent
Consenting to sharing your personal data with a third party is not a problem that the Internet invented for us: social scientists have been struggling with the issue in their experiments for decades. Macartan Humphreys’s “Reflections on the Ethics of Social Experimentation” that provides a framework within which to consider the consent of populations being studied lists no fewer than eight consent strategies and the ethical considerations that surround them. True to style, the Internet just came along and made things bigger.